First, luring people away from their chosen outlets is a significant challenge: Will Page and Eric Garland, the authors of the report, offer a two-part conclusion. … did the project succeed in diverting traffic away from venues where the band receives nothing, and towards a venue where it could receive something, be it the currency of cash or (at least) an email address? But a new research report (PDF) from the MCPS-PRS Alliance takes a different approach:
Much of the analysis around Radiohead’s “ pay what you like” experiment focused on the average price paid for the band’s 2007 release, In Rainbows.
